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Warner/Chappell has been notably enthusiastic in manually flagging multiple Auralnauts videos, according to Koonce. Still, YouTube isn’t paying copyright owners the way subscription-based streaming services are: A 2017 report by the International Federation of the Phonographic Industry (IFPI) estimated that a for-pay service such as Spotify paid record companies $20 per user in 2015, whereas ad-supported YouTube paid less than $1 per music user.īut in the case of “ Star Wars Minus Williams,” someone at Warner/Chappell took the rare step of manually filing a claim against the Auralnauts video. A 2016 report by Google found that music companies chose to monetize more than 95 percent of YouTube videos involved in copyright claims instead of blocking the videos, and YouTube ended up paying the music industry $1 billion in ad revenue that year. The monetization option has proven especially popular among music publishers. In response, Google-owned YouTube points to its automated Content ID system, which gives copyright holders the option to either take down videos based on copyright claims or take the ad revenue generated from the videos. The music industry has long complained about YouTube making ad money at the expense of music copyright holders under “safe harbor” provisions of the Digital Millennium Copyright Act (DMCA) that excuse service providers from being liable for copyright infringements. The company’s effort to monetize silence transformed the Auralnauts video: Once just a clever gag, it quickly became a flashpoint in the broader YouTube conflict between freedom of expression and copyright protection. Under the claim, Warner would receive any future ad revenue the video earns, which has been viewed more than 4 million times. That’s right: The copyright holder was claiming ownership of something that wasn’t there. That’s what the Auralnauts discovered earlier this summer when they received word that Warner/Chappell-the global music publishing arm of Warner Music Group-had filed a monetization claim on their “ Star Wars Minus Williams” video through YouTube's Content ID System. But another set of viewers-those with the rights to the movie’s soundtrack-tuned in to these sounds of silence and heard something else: the ka-ching of a cash register. Sign up to get Backchannel's weekly newsletter.įans of the YouTube channel Auralnauts, which posted the doctored Star Wars scene in 2014 as a tongue-in-cheek tribute to the emotional power of Williams’ score, loved it for that weirdness. Jeremy Hsu is a science and tech journalist based in New York.